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The Most Important Takeaway from the 2017 Giving USA Report.

We have all heard the old 80/20 Rule, where 80 percent of the results come from 20 percent of any group. This year’s report shows the importance of thinking of this rule in this way: use 80 percent of your time seeking out and building relationships with individuals.

Yes, there needs to be some time devoted to seeking foundation and government grants and working with corporations. If a strong base of individual supporters can be built via top-notch relationship building, which takes time, they can be retained at well above average retention levels.

Using the proper percentage of time can lead to retention rates 10-20 percent higher than the average of 45 percent. This almost insures fundraising success and annual increases in giving levels by these dedicated donors. (Try the math yourself!)

(Bloomerang)

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