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Board members should be leadership donors, which means different things for a grassroots organization than for a major university foundation. And the definition of leadership giving changes as an organization evolves.

Peer-to-peer fundraising is where board members appropriately and effectively leverage relationships, as well as the respect they enjoy in their community and other spheres of influence.

You have a development plan, and your staff executes the fundraising strategy, so don't allow board members to become focused on tactics, such as your direct mail and social media programs. Make it clear they are responsible for major gift relationships.

We know that face-to-face interactions are the most effective. A board member's role might include hosting friends on awareness tours, connecting staff leaders to prospective major donors or hosting cultivation gatherings or other events. However, events are wasted efforts without the plan and ability to follow up.

(Nonprofit Pro)
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